The DEF Network on BFM!
The DEF Network is celebrating its 60th birthday in 2018. To mark the occasion, the Network launched a national TV advertising campaign in early April on the BFM TV and BFM Business channels. In total, 240 adverts will be broadcast in April and June.
This mainstream campaign is part of the brand strategy to develop and expand the DEF Network’s reputation all over France.
Two versions of the advert, lasting 10 and 20 seconds each, are broadcast at different times of day.
The first advert illustrates the cutting-edge and complementary expertise within the DEF Network that equips prestigious sites featuring demanding complexities: nuclear plants, oil industry, hospitals… For this 10’ advert, the sites being represented are the Louvre Museum or the Channel Tunnel.
The second advert highlights the DEF Network’s spirit of innovation and its experience, developing custom-built offers ensuring fire safety over 60 years.
Both remind us of the DEF Network’s essential vocation which is to protect lives and property against fire.
You can watch the adverts on the DEF Network YouTube channel:
“10 second” version
“20 second” version